In the Eye of the Beholder

Augmented still life


Artist: Nourathar Studio

Authors: Caen Botto & Marta Rupérez

Title: In the Eye of the Beholder

Date: 2016

Medium: Augmented reality; mixed media

Dimensions: 57,5 x 50,5 x 48,5

Loop duration: 2'15"

Private collection Mexico


"Beauty is In the Eye of the Beholder" is a phrase which appears in Molly Bawn (1878), the romantic novel by Margaret Wolfe Hungerford (1855 – 1897). It refers to the concept of beauty being relative, mentioned by many historical authors, including Plato, Shakespeare or Benjamin Franklin. For Nourathar it goes beyond beauty and refers to the subjective nature of reality.

These works pay tribute to many early inventors, magicians and light-art pioneers from the turn of the 20th Century, who used optical illusions to tease and test the perception of the viewer. Nourathar's aim with this series is to recover some of the fascination which, at that time, was felt for the magic of technology.